top of page
What We Can Learn From
One Of The World's
Most Powerful
Networks
K-POP
FANDOMS
Brands, marketers, advertisers.
This project is for us!
Facing the rise of identity marketing, brands must understand what a membership mark signifies and how it identifies a community. Fortunately, there’s already an industry that connects hundreds of millions of people, empowers cultural and political revolutions, and makes billions of dollars. It’s called K-pop. Their strength = Their Fandoms. And they’re really freaking powerful.
bottom of page