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What We Can Learn From
One Of The World's
Most Powerful
Networks
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K-POP
    FANDOMS

Brands, marketers, advertisers.
This project is for us!

Facing the rise of identity marketing, brands must understand what a membership mark signifies and how it identifies a community. Fortunately, there’s already an industry that connects hundreds of millions of people, empowers cultural and political revolutions, and makes billions of dollars. It’s called K-pop. Their strength = Their Fandoms. And they’re really freaking powerful.

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