Lessons

Through my ethnographic interviews and additional netnographic and academic research, I've decided to narrow my focus on two ideas. Two ideas that I believe contribute to K-Pop fandoms' unique and powerful communities. Two ideas that I believe we, as advertisers, can learn from.

 

First, they're communities that have built their very own communal structures through unique linguistic organization. Second, they're communities that not only create impactful opportunities for themselves, but create opportunities for others as well.